In an industry built on fleeting alliances and transactional relationships, the bond between Curtis “50 Cent” Jackson and Marshall “Eminem” Mathers stands as rap’s most enduring testament to genuine brotherhood. What started as a business deal in 2002 quickly evolved into a relationship rooted in trust, survival, and fierce loyalty, a dynamic 50 Cent famously summarized by saying, “My relationship with M is like what Dr. Dre is to him.”

The story begins in the darkest chapter of 50 Cent’s life, before he became the global superstar. After landing a publishing deal with Columbia Records, his world shattered when he was shot nine times by a rival. As he fought for his life in the hospital, he was simultaneously dropped by his label and blacklisted by the entire industry. With a body full of bullets, no support, and rumors of Murder Inc.’s Ja Rule helping to freeze him out, 50 Cent did the only thing he knew how: he went to war.

He retreated to a small home studio in Canada, recording over 30 raw, aggressive songs that poured all his pain and ambition onto the tracks. These songs, flipped onto mixtapes like Guess Who’s Back, eventually landed in the hands of Eminem’s manager, Paul Rosenberg.

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The Alliance That Changed Hip-Hop

 

Eminem was instantly captivated by 50 Cent’s hunger and authenticity. He passed the mixtape to Dr. Dre, who was equally sold. In a move that shocked the industry, the two rap giants flew 50 Cent out to Los Angeles and signed him to a joint venture deal under Shady Records and Aftermath Entertainment. The most dangerous man in rap was officially unleashed.

From that moment, the early 2000s belonged to them. 50 Cent’s debut, Get Rich or Die Trying, became one of the biggest debut albums in history, backed by an undeniable chemistry showcased on tracks like “Patiently Waiting” and “Don’t Push Me.” Their alliance was one of mutual respect, not rivalry, and they constantly raised the bar for each other.

 

Loyalty in War and Pain

Rare pictures of Eminem and 50 Cent at the State Theatre in Detroit on  March 24, 2003. This concert is featured on 50 Cent's “The New Breed” DVD.  📸: Laurence Baker

Eminem’s loyalty was tested immediately when he stepped directly into 50 Cent’s long-running, violent feud with Ja Rule. The beef escalated when Ja Rule crossed every line, dropping a diss track that targeted Eminem’s family, including his daughter, Hailie. Eminem’s response, “Hailie’s Revenge,” was swift and cold, widely considered one of the most legendary mic drops in diss track history, effectively ending Ja Rule’s dominance.

The loyalty went both ways, proving its depth during Eminem’s darkest period between 2002 and 2008, when he struggled severely with addiction and was shattered by the loss of his best friend, Proof. While the world only saw the fractured superstar, 50 Cent saw the broken man. During a highly public interview on BET’s 106 & Park, a visibly high Eminem could barely form sentences. 50 Cent instinctively stepped in, answering questions for him, protecting him from embarrassment, and shielding his friend from the public gaze.

Eminem also provided support in his own unique, darkly humorous way. When 50 Cent was hospitalized after a bout of food poisoning, Eminem called to check in, not with sympathy, but with perfect comedic timing: “Yo Fif, if you got shot nine times and survived but end up dying from a burger, man, people ain’t going to take that right. That just don’t sound good.”

 

Unbreakable Bond: Turning Down $9 Million

Eminem ft. 50 Cent - Patiently Waiting, I Get Money, In Da Club, Crack a  Bottle 🐐 (Multicam New)

Two decades later, the strength of their bond was proven on the world stage. For the 2022 Super Bowl Halftime Show, Eminem made a demand: he told Jay-Z, the show’s curator, that he would not perform unless 50 Cent was included. That single move ensured 50 Cent was part of one of the biggest performances of all time.

The following year, this loyalty was quantified with a breathtaking figure. Organizers for the 2023 Qatar World Cup reached out to 50 Cent with a massive, nine-million-dollar offer for a single performance. When 50 Cent learned that Eminem would not be part of the show, he didn’t hesitate. He turned the $9 million offer down flat.

In an industry where every connection is a negotiation and loyalty is easily sold, 50 Cent and Eminem remind the world that some relationships are simply priceless. Their story is not just about two legends who changed music; it is about two survivors who, having endured the absolute worst, found a true brother in each other.